Month: February 2018

How to Market to People Under 35…. Yes Millennials!!!

ONE of my big takeaways from the 2018 International Franchise Association’s Annual Conference #IFA2018, was the very clear (albeit belated in my opinion) focus on marketing to the largest living generation….Millennials. They are a demographic that just about every consumer brand wants to lure.  A big chunk of them are now in their 30’s and …

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THE Expert on the Power of Social Franchising

Dr. Benjamin C. Litalien – FranchiseWell Ben Litalien: On the Power of Social Franchising : Excerpts from his interview with Brigit Larson, in the People Spotlight for franchise1851.com   Dr. Litalien is the visionary founder and President of FranchiseWell. His unique interest in Social Franchising has made him the industry’s leading expert in non-profit franchising, …

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Are You Ready for the next CRISIS?

Nancy Estep-Critchett 02-10-2018 All franchised systems face significant organization-wide challenges at one time or another. How those issues are handled and, in the end, likely leveraged to fortify the franchise system itself –distinguishes the exceptional franchisors from middle of the pack. The sorts of problems franchisors encounter are countless and diverse, but I’d like to …

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The New Wave of Customer Experience and How Communicators Can Help You Catch It

The New Wave of Customer Experience and How Communicators Can Help You Catch It By Edwin Bodensiek December 5, 2017 Decades ago, branding was mistakenly thought to be limited to a logo or a visual look and feel. In time, communicators helped business drink in a larger view. Branding was also about a comprehensive messaging …

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