Month: July 2018

franchise development social media

Is Social Media Part of Your Franchise Development Strategy?

Most marketers and salespeople today recognize the role social media plays in the modern customer lifecycle, even if it’s not part of their current franchise development strategy. We know consumers use social channels to gather recommendations, vet competitors, and get to know your brand. In fact, according to Digital Marketing Institute, digital channels influence over …

Is Social Media Part of Your Franchise Development Strategy? Read More »

What does candidate journey mean

A Modern Candidate Journey Definition and Why it Matters

Most HR executives have a general candidate journey definition in their minds. They understand the basics: A “candidate journey” is the way your future employees experience your hiring process. From the initial inquiry to the offer stage, your company’s candidate journey is a potential hire’s first impression of your business. But, here’s the thing — …

A Modern Candidate Journey Definition and Why it Matters Read More »

Scroll to Top