Customer Centricity Isn’t a Game of Chance

Article by Nii A. Quaye, MBA   Customer Centricity. Customer Centric. Customer Focused. Lovely phrases conjuring thoughts and visions of customers snuggly tucked in bed at night, knowing their bank or telco or cable provider, thinks about them and only them, runs to the door to greet them with lovely goodies and bear hugs as […]

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