Company culture refers to the values, behaviors, policies, and interactions that give an organization its identity. By creating a positive company culture, you can improve the performance of your franchise, create a more motivated and engaged team, provide a shared sense of purpose, and establish a favorable reputation. Below we’ll explore the ways company culture can improve your franchise.
Having a Distinct Culture Gives a Franchise Purpose and Direction
Franchises differ from other businesses in that they need to reflect the culture of an organization that often spans multiple states or even countries, but they also have to reflect the culture of local communities. When you have a clearly defined culture, you and your team will have a common purpose that will bind you together. Part of having a company culture is creating a sense of unity. It also makes it easier to communicate goals across the organization, which will get everyone on the same page and help the company move forward.
A Strong Company Culture Improves Motivation
Having a positive work culture can give a franchise the motivated team it needs to succeed. Today’s professionals care about the values of their employer. They work harder when they know their employer cares about their career development. Motivation also increases when your team knows the work they perform benefits other people, the environment, or the community. Defining company culture is important because it shows employees that their values and priorities align with the values of the franchise.
Strong Company Cultures Help Attract and Retain Talent
Employees are the backbone of a franchise that allow the network to grow. When you communicate a consistent system of values and behaviors and then demonstrate those values daily, you will attract better talent. Company culture strengthens your employment brand. Having a positive company culture will also help you keep your best talent because it allows your franchise to feel more like a community. Organizational culture connects team members to one another, improving both engagement and loyalty.
To grow a franchise, it helps to cultivate a strong cultural identity. Having firm values, procedures, and behaviors will make you more identifiable to both customers and candidates, improve your ability to hire and retain high-quality talent, improve team engagement and performance, and solidify your reputation in the business world. It starts by pinpointing your organization’s values and along with what your prospective customers and employees care about.
by Nancy Estep