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Spotlight: V Foundation

February is National Cancer Prevention Month, so it’s only fitting that this month’s spotlight charity for Blue Rock Gives Back centers on cancer research. The motto of The V Foundation is “Victory Over Cancer,” and that’s exactly what they’re working towards.


Since its founding in 1993, the V Foundation has awarded nearly $290 million in grants nationwide, all in support of cutting-edge cancer research. Some foundations tend to focus more narrowly on specific types of disease. In contrast, the V Foundation works to fund research addressing all different types of cancer and different stages of research, from tracing the “journey” of cancer cells to researching new treatment options and everything in between.


Cancer survival rates have been on the rise for years, thanks to new developments in detection and treatment, made possible by research projects like those funded by the V Foundation. There’s still so much to be done, especially with a disease as complex and changing as cancer. That’s where every dollar makes a difference.


Thanks to an existing endowment, the V Foundation is able to cover administrative costs through that funding. As a result, 100% of direct cash donations go directly to research, ensuring that donor dollars go where they’ll make the most impact. Every grant awarded goes through a rigorous selection process, with a Scientific Advisory Committee evaluating proposals from National Cancer Institute-designated facilities. Donors can even track the impact of their donations through a “Follow Your Dollar” program, which allows individuals to see the real effect their generosity is having – and how defeating cancer is truly a team effort.


The V Foundation is the charity chosen by Bryan Vass, Director of Research and Sourcing.  “Established by Jim Valvano, their mission is to fund cancer research to help find cures. This is important to me because too many lives are lost each year to this horrible disease and it has taken people and animals close to me,” says Bryan. “The famous speech by Mr. Valvano before he lost his battle with cancer was also very impactful and the words ‘Don’t give up, don’t ever give up’ are ingrained in my memory.”


Blue Rock is proud to highlight and support the incredible work of The V Foundation!


About Blue Rock Gives Back

At Blue Rock, part of our corporate culture is finding ways to help people whenever the opportunity arises. In the Blue Rock Gives Back program, our employees each choose a cause that is personally important. Then, on a monthly basis, we select one of those charities and make a donation. We believe that even small acts can make the world a better place.

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