Blue Rock Search

Kristi Andrews Joins PCRK as Vice President of Human Resources

Sarasota, FL – Blue Rock Search is pleased to have partnered with PCRK to place Kristi Andrews as the company’s new Vice President of Human Resources.


Headquartered in Phoenix, Arizona, PCRK Group owns and operates 95 different Massage Envy locations across 11 different states, providing employment and career opportunities to massage therapists, estheticians, and more wellness workers in addition to providing healing services for their clientele.


Andrews brings over two decades of in-depth HR experience to her new role. Prior to joining PCRK, she served as the VP of People Operations for IDM Companies for nearly two years. She previously held the title of Director of Human Resources at Cushman and Wakefield, in addition to other HR leadership roles over her career. Her considerable expertise includes mission-critical functions such as change management, cultural engagement, and overall talent strategy.


Ruben Moreno, HR & PE Practice Leader of Blue Rock Search, said, “Blue Rock Search was thrilled to work with PCRK on the search for their Vice President of Human Resources. A forward-thinking talent strategy is key to driving overall business performance, particularly in today’s business world. Developing that vision requires an innovative HR leader who can serve as a trusted advisor and manage change to ensure success Kristi Andrews has an exceptional history of transforming HR strategy, growing engagement and efficiency, and driving results, and we look forward to seeing her lead the way for PCRK’s continued success.”


About Blue Rock Search

Blue Rock Search is an MBE Certified, 100% minority/female-owned executive search firm, an SRA Network member, a Hunt Scanlon Top 10 global recruiting firm, and a member of the Hunt Scanlon HR/Diversity Recruiting Power 65 and the Hunt Scanlon Private Equity Power 100.  Blue Rock specializes in the targeted identification, assessment, and placement of executives across five distinct practice areas: Private Equity, Human Resources and Diversity, Franchise, Higher Education, and CX.


Blue Rock’s partners are respected and trusted thought leaders with more than 50 years of combined experience in their respective practice areas. Their systems, processes, and tools are designed to flex to fit their clients’ unique needs and reflect their philosophy of built-to-last relationships.

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