Dawn Russell

Micro-Inequities for Moms and How to Dismantle Them

It’s tough to be a working parent, and it can be even tougher when inequalities in the workplace hinder professional progress. Even well-intentioned organizations and teams can fall into the trap of these micro-inequalities: those little things that add up to a less-than-welcoming culture for moms. Here are a few of the most common—and how …

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Customer Experience and Branding

Brand experience and customer experience are closely related but distinct concepts.  In fact, understanding the distinction between them is key to creating a successful and sustainable marketing strategy. Here’s how to ensure you’re giving customers what they are looking for in 2022.   Brand Experience vs. Customer Experience Brand experience is the overarching experience or …

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