Blue Rock Search

Dawn Russell

Augmented Reality: Enhancing the Customer Experience

Imagine taking a basic piece of print marketing collateral, and with a simple scan of your smartphone, it unfolds into a three-dimensional, multisensory, and interactive experience of your brand, services, and products. This brand enhancement is an everyday experience for brands that use Augmented Reality (AR) technology.   AR, which uses QR code technology to […]

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What Your Next CX Leader Should Know About AI

The AI revolution is not on the horizon; it’s here, and customer experience professionals can already see the effects. From frontline interactions, like improved AI chatbots, to more complex applications, like predictive analytics and personalization, AI can be a powerful tool for enhancing CX and making your brand stand out. That’s why it’s essential to

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Micro-Inequities for Moms and How to Dismantle Them

It’s tough to be a working parent, and it can be even tougher when inequalities in the workplace hinder professional progress. Even well-intentioned organizations and teams can fall into the trap of these micro-inequalities: those little things that add up to a less-than-welcoming culture for moms. Here are a few of the most common—and how

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Customer Experience and Branding

Brand experience and customer experience are closely related but distinct concepts.  In fact, understanding the distinction between them is key to creating a successful and sustainable marketing strategy. Here’s how to ensure you’re giving customers what they are looking for in 2022.   Brand Experience vs. Customer Experience Brand experience is the overarching experience or

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