Brand experience and customer experience are closely related but distinct concepts. In fact, understanding the distinction between them is key to creating a successful and sustainable marketing strategy. Here’s how to ensure you’re giving customers what they are looking for in 2022. Brand Experience vs. Customer Experience Brand experience is the overarching experience or …
Whether you call it the Great Resignation, the Great Reshuffle, or any of the many names given to the COVID-era hiring woes, the fact remains that hiring in the CX world is tough these days. Competition for talent is intense, employees are changing their priorities, and the result is a frustratingly large number of job …
In today’s business world, more people (and companies) than ever are realizing the critical importance of the Customer Experience (CX) function. It’s a fast-growing function, as organizations compete to attract and retain top talent and to develop the best possible customer experience to set them apart. Statistics from the past few years prove the …
