Santana

Making things easier for our customers should be our greatest goal. However, it is far easier said than done. Therefore, it starts with a decision!

Churn kills business. A few years back I was part a global account team and we were failing with a Fortune 100 client. We tried everything: we looked at all of their business requirements and then went above and beyond. We proved ROI. We answered all the questions, we even flew out multiple times for extra meetings. …

Making things easier for our customers should be our greatest goal. However, it is far easier said than done. Therefore, it starts with a decision! Read More »

How to Market to People Under 35…. Yes Millennials!!!

ONE of my big takeaways from the 2018 International Franchise Association’s Annual Conference #IFA2018, was the very clear (albeit belated in my opinion) focus on marketing to the largest living generation….Millennials. They are a demographic that just about every consumer brand wants to lure.  A big chunk of them are now in their 30’s and …

How to Market to People Under 35…. Yes Millennials!!! Read More »

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