Making things easier for our customers should be our greatest goal. However, it is far easier said than done. Therefore, it starts with a decision!
Churn kills business. A few years back I was part a global account team and we were failing with a Fortune 100 client. We tried everything: we looked at all of their business requirements and then went above and beyond. We proved ROI. We answered all the questions, we even flew out multiple times for extra meetings. …