The Secret to a Successful Franchise Resale Strategy

Let’s face it: no one wants to discuss a franchise resale strategy at the start of a new partnership. Franchisees are riding the wave of excitement (with a tinge of fear) about their new investment. And franchisors are hesitant to give their new owners any reason to think the business might fail (even though franchisors …

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customer service is not the same as customer experience

Customer Service is Not the Same as Customer Experience. Here’s Why.

People often mistake customer experience as just another term for customer service. Newsflash: It’s not. Customer experience, or CX, is the overarching journey your customers take with your business. It’s the feeling customers have before, during, and after the buying process. Customer service, on the other hand, is usually reactionary. And here’s the key: Customer …

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franchise social media

Franchisees or Franchisors: Who Manages Social Media Accounts?

When it comes to maintaining an online presence, franchise development experts are split: Should the franchisor or the franchisee maintain franchise social media accounts? On the surface, it feels like a question of responsibility. A good social media strategy takes considerable work and as a result, both sides of a franchise partnership may seem eager …

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franchise development social media

Is Social Media Part of Your Franchise Development Strategy?

Most marketers and salespeople today recognize the role social media plays in the modern customer lifecycle, even if it’s not part of their current franchise development strategy. We know consumers use social channels to gather recommendations, vet competitors, and get to know your brand. In fact, according to Digital Marketing Institute, digital channels influence over …

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