Let’s face it: no one wants to discuss a franchise resale strategy at the start of a new partnership. Franchisees are riding the wave of excitement (with a tinge of fear) about their new investment. And franchisors are hesitant to give their new owners any reason to think the business might fail (even though franchisors …
The Secret to a Successful Franchise Resale Strategy Read More »
People often mistake customer experience as just another term for customer service. Newsflash: It’s not. Customer experience, or CX, is the overarching journey your customers take with your business. It’s the feeling customers have before, during, and after the buying process. Customer service, on the other hand, is usually reactionary. And here’s the key: Customer …
Customer Service is Not the Same as Customer Experience. Here’s Why. Read More »
When it comes to maintaining an online presence, franchise development experts are split: Should the franchisor or the franchisee maintain franchise social media accounts? On the surface, it feels like a question of responsibility. A good social media strategy takes considerable work and as a result, both sides of a franchise partnership may seem eager …
Franchisees or Franchisors: Who Manages Social Media Accounts? Read More »
If you keep up with HR technology, then you already know everyone is talking about blockchain. It’s one of the hottest topics across most industries today — and human resources is no exception. Like job boards in the early 2000’s and data analytics a few years back, blockchain has the potential to be the latest …
If you read my recent post on the Blue Rock blog, then you already know how important it is to have a clear, focused candidate journey. In fact, it’s so important that a CandE research report shows that 78 percent of candidates with a positive experience will refer someone they know to your company. And …
The Ultimate Guide to Mapping Your Own Candidate Journey Read More »
Most marketers and salespeople today recognize the role social media plays in the modern customer lifecycle, even if it’s not part of their current franchise development strategy. We know consumers use social channels to gather recommendations, vet competitors, and get to know your brand. In fact, according to Digital Marketing Institute, digital channels influence over …
Is Social Media Part of Your Franchise Development Strategy? Read More »
