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Trends in Local Marketing for Franchisors

Franchise marketing can be a particular challenge, as it requires companies to blend brand uniformity with enough flexibility to tailor to each location. Today’s local marketing trends for franchises focus on bridging that gap with smart strategy, local partnerships, and just plain time and effort. Which trends are the smartest franchise marketers leaning into right

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The Role of Values-Based Hiring in Talent Attraction and Retention

Today’s employees are more concerned than ever with aligning their work lives and their personal beliefs. This shift has given rise to a trend of values-based hiring, which can help to attract like-minded talent while increasing retention rates.   June is home to both Pride Month and Juneteenth, making it a perfect time to consider

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7 Ways Restaurant Franchises Can Use AI for a Competitive Edge

In today’s competitive franchise landscape, restaurants must use all the tools at their disposal to gain a leg up on the competition. While technology might not seem like a priority for businesses based on food and customer service, tech is the spine that supports all those customer-facing products and services. When you have the right

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What Franchises Should Know About Hiring the Class of 2024

The Class of 2024 is heading out of school and into the workforce. Just like every year, this summer means new opportunities for companies to snap up the most promising talent from this year’s graduating class. For franchises, it’s a particularly promising moment, and a chance to land enthusiastic talent that’s interested in growing their

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