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real-time communication franchise development strategy

This is Why Real-Time Communication is the Latest Trend in Franchise Development

Like it or not, today’s consumer demands better, more personalized communication from vendors and business partners alike. It’s true across every stage of the customer journey. From the early stages of lead generation marketing all the way through to client retention and upsell. And it’s also true across all industries — franchising included.   In …

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how to improve employee experience

Why Employee Experience Should be a Top Priority for Your Business

We’ve all heard the talk about the importance of “company culture.” That company culture is more important than ever and candidates today care more about the office environment than they do their salary. But, here’s the problem with that sort of talk about culture: Far too often it’s mentioned in the same breath as things …

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Via Joint Venture or planted ‘One Seed’ at a Time… the Marijuana Franchise Boom is on its Way

Marijuana the BIZ… Franchising may well be the vehicle of growth. Due to the drive for legalization in recent years, cannabis is presently one of the fastest-growing industries in the U.S. A total of 29 states (see list below) and the District of Columbia now allow the use of medical marijuana, and recreational use is legal …

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Are You Ready for the next CRISIS?

Nancy Estep-Critchett 02-10-2018 All franchised systems face significant organization-wide challenges at one time or another. How those issues are handled and, in the end, likely leveraged to fortify the franchise system itself –distinguishes the exceptional franchisors from middle of the pack. The sorts of problems franchisors encounter are countless and diverse, but I’d like to …

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The New Wave of Customer Experience and How Communicators Can Help You Catch It

Customer experience – are you focused on it? Most companies, entrepreneurs, and organizations know customer experience is vital. They also know communications plays a key role in CX. Decades ago, branding was mistakenly thought to be limited to a logo or a visual look and feel. In time, communicators helped business drink in a larger …

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