Blue Rock Search

Customer Experience

Augmented Reality: Enhancing the Customer Experience

Imagine taking a basic piece of print marketing collateral, and with a simple scan of your smartphone, it unfolds into a three-dimensional, multisensory, and interactive experience of your brand, services, and products. This brand enhancement is an everyday experience for brands that use Augmented Reality (AR) technology.   AR, which uses QR code technology to […]

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What Your Next CX Leader Should Know About AI

The AI revolution is not on the horizon; it’s here, and customer experience professionals can already see the effects. From frontline interactions, like improved AI chatbots, to more complex applications, like predictive analytics and personalization, AI can be a powerful tool for enhancing CX and making your brand stand out. That’s why it’s essential to

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The Rise of Algorithmic Hiring: What to Know About AI in the Recruiting World

On some level, the vast majority of companies use it – but many are finding it produces some unexpected results. This is algorithmic hiring, and it’s one of the hottest topics in recruiting and HR right now.   Applications of Algorithmic Hiring For the most part, algorithmic hiring is not happening as a standalone process.

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Conscious Bias in the Workplace

We’re accustomed to hearing “bias” and immediately having a negative perception. While it can have a number of adverse effects, when bias is appropriately recognized and leveraged, it has the potential to open doors to a more potent leadership model and a more diverse, inclusive organization.   Conscious and Unconscious Bias  Bias comes in many

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Customer Experience and Branding

Brand experience and customer experience are closely related but distinct concepts.  In fact, understanding the distinction between them is key to creating a successful and sustainable marketing strategy. Here’s how to ensure you’re giving customers what they are looking for in 2022.   Brand Experience vs. Customer Experience Brand experience is the overarching experience or

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