Customer Experience

Customer Experience and Branding

Brand experience and customer experience are closely related but distinct concepts.  In fact, understanding the distinction between them is key to creating a successful and sustainable marketing strategy. Here’s how to ensure you’re giving customers what they are looking for in 2022.   Brand Experience vs. Customer Experience Brand experience is the overarching experience or …

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CX in Manufacturing: How Diamond C Trailers is Taking a Leadership Role

Based out of Mt. Pleasant, Texas, Diamond C Trailers has been an industry leader in the trailer manufacturing sector since 1985. The company is proud to be a family-owned business based on the values of honesty, respect, humility, and integrity. It’s those very values that led the company to make its latest major decision: hiring …

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Transform Your Organization with the Right Customer Experience (CX) Leader

A Game Changer Strategy Reinvention. It’s everywhere. Over the past year around the country and world, companies have collected a ton of data. Even at the most profitable companies, though, that data have led to some concerns.   Upheavals have led consumers and business-to-business (B2B) buyers to rethink how they purchase, becoming, in the words …

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