Blue Rock Search

Customer Experience

The Connection Between Customer Experience and Employee Experience

Customer experience (CX) and employee experience (EX) are inherently linked in more ways than one. In fact, they can even be thought of as two sides of the same coin, as they both focus on the ways in which a company’s core culture and values are put into practice. The most successful companies are the […]

The Connection Between Customer Experience and Employee Experience Read More »

Personalization Plus Privacy: Balancing Elements of Customer Experience

Today, consumers increasingly crave a personalized experience, expecting brands to tailor offerings and service experiences with precision and insight. However, this expectation comes with some tension: consumers also demand unwavering protection of their personal data, even as they ask companies to use that data to personalize.   This dual mandate creates challenges for Customer Experience

Personalization Plus Privacy: Balancing Elements of Customer Experience Read More »

The Importance of Personalizing the Customer Experience

Personalization is more than just a trend – it’s becoming an expectation. Is your CX strategy aligned with what customers are really looking for in today’s customization-centered landscape? Having the right strategy in place – and the right leaders to implement it – is crucial to ensure your brand continues to grow and succeed in

The Importance of Personalizing the Customer Experience Read More »

Augmented Reality: Enhancing the Customer Experience

Imagine taking a basic piece of print marketing collateral, and with a simple scan of your smartphone, it unfolds into a three-dimensional, multisensory, and interactive experience of your brand, services, and products. This brand enhancement is an everyday experience for brands that use Augmented Reality (AR) technology.   AR, which uses QR code technology to

Augmented Reality: Enhancing the Customer Experience Read More »

What Your Next CX Leader Should Know About AI

The AI revolution is not on the horizon; it’s here, and customer experience professionals can already see the effects. From frontline interactions, like improved AI chatbots, to more complex applications, like predictive analytics and personalization, AI can be a powerful tool for enhancing CX and making your brand stand out. That’s why it’s essential to

What Your Next CX Leader Should Know About AI Read More »

The Rise of Algorithmic Hiring: What to Know About AI in the Recruiting World

On some level, the vast majority of companies use it – but many are finding it produces some unexpected results. This is algorithmic hiring, and it’s one of the hottest topics in recruiting and HR right now.   Applications of Algorithmic Hiring For the most part, algorithmic hiring is not happening as a standalone process.

The Rise of Algorithmic Hiring: What to Know About AI in the Recruiting World Read More »

Scroll to Top