customer experience

Making things easier for our customers should be our greatest goal. However, it is far easier said than done. Therefore, it starts with a decision!

Churn kills business. A few years back I was part a global account team and we were failing with a Fortune 100 client. We tried everything: we looked at all of their business requirements and then went above and beyond. We proved ROI. We answered all the questions, we even flew out multiple times for extra meetings. …

Making things easier for our customers should be our greatest goal. However, it is far easier said than done. Therefore, it starts with a decision! Read More »

The New Wave of Customer Experience and How Communicators Can Help You Catch It

The New Wave of Customer Experience and How Communicators Can Help You Catch It By Edwin Bodensiek December 5, 2017 Decades ago, branding was mistakenly thought to be limited to a logo or a visual look and feel. In time, communicators helped business drink in a larger view. Branding was also about a comprehensive messaging …

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