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Trends in Local Marketing for Franchisors

Franchise marketing can be a particular challenge, as it requires companies to blend brand uniformity with enough flexibility to tailor to each location. Today’s local marketing trends for franchises focus on bridging that gap with smart strategy, local partnerships, and just plain time and effort. Which trends are the smartest franchise marketers leaning into right […]

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7 Ways Restaurant Franchises Can Use AI for a Competitive Edge

In today’s competitive franchise landscape, restaurants must use all the tools at their disposal to gain a leg up on the competition. While technology might not seem like a priority for businesses based on food and customer service, tech is the spine that supports all those customer-facing products and services. When you have the right

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What Franchises Should Know About Hiring the Class of 2024

The Class of 2024 is heading out of school and into the workforce. Just like every year, this summer means new opportunities for companies to snap up the most promising talent from this year’s graduating class. For franchises, it’s a particularly promising moment, and a chance to land enthusiastic talent that’s interested in growing their

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Blue Rock in Conversation: Franchise Development with Lynette McKee

One of the hallmarks of the franchise world is the fact that everyone has a different journey to get there. For Lynette McKee, that journey took her from the smell of erasers and chalk as an elementary school teacher to the smell of donuts, sandwiches, and more. Her career spans decades of franchise development and

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Tech Driven Operations: Elevating Your Franchise Strategy

We might not think of “franchises” in the same breath as “cutting-edge technology,” but for today’s franchises, changing that perception could be the key to success. Every day seems to bring news of some exciting new tech, touted as the key to transforming business for the better. While it’s important not to get caught up

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Harnessing High-Tech Solutions for Franchise Success

Today’s franchise world is more competitive than ever, leading more entrepreneurs to turn to cutting-edge technology solutions to gain an edge. Identifying and developing franchisee leads is a vital part of this process. After all, having the right franchisees to represent and expand the brand is critical to any company’s widespread success.   FranGear, an

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