franchising

franchise development social media

Is Social Media Part of Your Franchise Development Strategy?

Most marketers and salespeople today recognize the role social media plays in the modern customer lifecycle, even if it’s not part of their current franchise development strategy. We know consumers use social channels to gather recommendations, vet competitors, and get to know your brand. In fact, according to Digital Marketing Institute, digital channels influence over …

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real-time communication franchise development strategy

This is Why Real-Time Communication is the Latest Trend in Franchise Development

Like it or not, today’s consumer demands better, more personalized communication from vendors and business partners alike. It’s true across every stage of the customer journey. From the early stages of lead generation marketing all the way through to client retention and upsell. And it’s also true across all industries — franchising included.   In …

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Via Joint Venture or planted ‘One Seed’ at a Time… the Marijuana Franchise Boom is on its Way

Marijuana the BIZ… Franchising may well be the vehicle of growth. Due to the drive for legalization in recent years, cannabis is presently one of the fastest-growing industries in the U.S. A total of 29 states (see list below) and the District of Columbia now allow the use of medical marijuana, and recreational use is legal …

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How to Market to People Under 35…. Yes Millennials!!!

ONE of my big takeaways from the 2018 International Franchise Association’s Annual Conference #IFA2018, was the very clear (albeit belated in my opinion) focus on marketing to the largest living generation….Millennials. They are a demographic that just about every consumer brand wants to lure.  A big chunk of them are now in their 30’s and …

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THE Expert on the Power of Social Franchising

Dr. Benjamin C. Litalien – FranchiseWell Ben Litalien: On the Power of Social Franchising : Excerpts from his interview with Brigit Larson, in the People Spotlight for franchise1851.com   Dr. Litalien is the visionary founder and President of FranchiseWell. His unique interest in Social Franchising has made him the industry’s leading expert in non-profit franchising, …

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Are You Ready for the next CRISIS?

Nancy Estep-Critchett 02-10-2018 All franchised systems face significant organization-wide challenges at one time or another. How those issues are handled and, in the end, likely leveraged to fortify the franchise system itself –distinguishes the exceptional franchisors from middle of the pack. The sorts of problems franchisors encounter are countless and diverse, but I’d like to …

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