Franchising

Loss Aversion

Imagine this scenario: a colleague offers to flip a coin and give you $20 if it lands on heads. If it lands on tails, you give him $20. Stop and ponder; would you accept that bet? For most of us, the answer is no. Behavioral science experts Amos Tversky and Daniel Kahneman performed an experiment …

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Revenue Recognition Rules Change Just Got Real…What are You Doing About It?

Just last week I read a blog in which a Partner in a major National CPA firm was quoted as saying “that there are ways around the rules” –  these are not mis-quotes. Meanwhile, the New Revenue Recognition Rules just got real. It is amazing that “AS 606 Revenue from Contracts with Customers” aka “The …

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