Chief Revenue Officer

Blue Rock search has partnered with a leading home services franchisor to identify their next Chief Revenue Officer. This individual will lead the next phase of enterprise growth across their portfolio of leading home service franchise brands.  Reporting directly to the Chief Operating Officer and serving as a key member of the Executive Leadership Team, the CRO will unify marketing, customer growth, commercial services, revenue operations, customer success, and enabling technologies into a scalable, high-performing consumer growth organization.

This is not a traditional marketing leadership role. The CRO will architect the systems, capabilities, leadership structure, and operating model that enables the company accelerate growth while strengthening franchisee performance and enterprise value.  The successful executive will leave behind far more than improved revenue performance. They will build an organization capable of supporting a growing portfolio of brands for years to come through stronger leadership, modern systems, scalable technology, and disciplined execution.

KEY RESPONSIBILITIES:

Enterprise Strategy & Executive Leadership

• Develop and execute enterprise consumer growth strategy across the portfolio.
• Own the consumer growth P&L, forecasting, performance measurement, and strategic planning.
• Serve as a member of the Executive Leadership Team, contributing to enterprise strategy, acquisitions, capital allocation, and long-term growth planning.
• Steward national advertising funds and marketing investments with transparency and financial discipline on behalf of franchise owners.

Brand Strategy & Consumer Growth

• Lead enterprise brand strategy while preserving the unique positioning of each portfolio brand.
• Oversee the complete customer lifecycle, including awareness, demand generation, acquisition, retention, loyalty, and advocacy.
• Partner with Franchise Development by providing marketing strategy, digital campaigns, creative services, content, and sales collateral  that supports franchise recruitment.
• Improve franchisee performance through data-driven marketing, pricing strategy, customer insights, and revenue optimization.
• Build scalable marketing capabilities that drive both local franchise success and national growth initiatives.

Commercial Growth & Revenue Operations

• Partner closely with Sales leadership while preparing the organization for future integration of sales, sales enablement, CRM, revenue operations, automation, outbound sales, and the in-house call center.
• Strengthen commercial services and national account growth through enhanced marketing support and account management capabilities.
• Improve lead quality, conversion rates, forecasting accuracy, and overall funnel performance.

Customer Success & Franchisee Growth

• Develop customer success capabilities that increase retention, referrals, customer lifetime value, and loyalty.
• Partner with Operations and Brand Presidents to improve franchisee economics through coordinated customer growth initiatives.
• Create programs that help franchise owners build stronger local customer relationships and sustainable business performance.

Technology, Data & AI

• Lead enterprise strategy for marketing technology, CRM, analytics, automation, and revenue operations.
• Leverage AI and data-driven insights to improve decision-making, productivity, customer experiences, and organizational scalability.
• Deliver executive-level reporting that provides meaningful visibility into marketing effectiveness, customer behavior, and growth opportunities.

Organizational Leadership

• Design and build the future consumer growth organization.
• Recruit, develop, and coach exceptional leaders while fostering a culture of accountability, innovation, collaboration, and continuous improvement.
• Establish clear operating rhythms, performance metrics, and enterprise KPIs that drive consistent execution across the organization.

Cross-Functional Leadership

Success in this role depends on exceptional partnership across the executive team. The Chief Revenue Officer will work closely with:

• COO to align customer growth strategies with operational excellence and franchisee success.
• Brand Presidents to ensure shared marketing capabilities support each brand's unique growth objectives.
• CFO on forecasting, capital allocation, advertising fund stewardship, and investment decisions.
• VP of People & Culture to build organizational capability, develop leaders, and evolve the consumer growth organization.
• Head of Franchise Development by providing marketing support for franchise recruitment while Franchise Development maintains ownership of sales strategy, broker relationships, and pipeline management.
• Technology Leadership to modernize marketing technology, strengthen analytics, and leverage automation and AI across the enterprise.

QUALIFICATIONS:

Required: 

• Bachelor's degree in Business, Marketing, Finance, or related discipline; MBA strongly preferred.
• Fifteen or more years of progressive executive leadership experience leading multiple revenue-generating functions.
• Proven success building and scaling enterprise growth organizations across marketing, sales, customer success, business development, or related disciplines.
• Demonstrated ability to recruit, coach, and develop high-performing executive teams.
• Significant P&L ownership and strong financial acumen with experience allocating investment to maximize profitable growth.
• Deep understanding of modern revenue disciplines including brand strategy, demand generation, customer lifecycle management, revenue operations, analytics, automation, and AI-enabled business transformation.
• Strong enterprise leadership with the ability to influence Operations, Finance, Technology, and People functions.

Strongly Preferred: 

• Executive leadership within franchise, multi-unit, multi-brand, or distributed operating environments.
• Experience leading organizations through periods of rapid growth, acquisitions, or enterprise transformation.
• Understanding of franchise economics, shared-service organizations, and franchise development.

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