Director, Franchise Performance

Blue Rock Search
May 31, 2022
Eastern, Canada


Position Summary:

The Director of Franchise Performance will lead and set goals for a team of Managers of Franchise Performance. In addition to the responsibilities outlined in assigned territory, coach franchise owners on increasing sales and profitability and thereby enabling them to grow their portfolio. Works with senior leadership team to define the group's strategic objectives; translates the group's objectives into centralized operational priorities and plan. Partners with Business Unit leaders and operational teams to define necessary budget, resourcing and logistics management needed to effectively support planned restaurant openings, projected sales and new product/innovation implementations. Leads resourcing and planning coordination across operations support, shared services (e.g., franchise sales, leasing, construction and equipment/design) and each of the Brand operations teams to ensure alignment and operational support for the franchisees.

Essential Functions:

BUILDING SALES & PROFITS: Ensures Managers, Franchise Performance are imparting SOPs guidance and education during Restaurant Visits: through shadowing, training, and demonstration, leads team to support restaurants using the PBE model. Reads and reviews monthly evaluations performed by the MFPs to ensure they are consistently documenting adherence to Company standards, improvements made, areas of opportunity, direction on how to improve and goal setting.  Coaches and trains team to effectively evaluate how the restaurant is performing compared to company policies and procedures, analyze sales and cost data and provide specific customized direction to improve in these areas. Drive single unit sales, multi-unit sales and development plans to ensure company goals are met Lead meetings with their team in order to help prioritize opportunities and continued advancement in the organization. Train and mentor other field team members in different territories outside their own. Fully understand the current business climate of the hospitality and QSR industry and ability to adapt to new initiatives. Reviews marketing plans and tracking performance of team. Oversees training programs within the territory in order to strengthen operations.

BUILDING RESTAURANTS: Assist Territory Director and shared services team with Site Reviews and also training MFPs on Site Reviews to conduct three day parts of customer intercepts for all reviews within assigned area. Provide direction and proficiency to FBPs, franchisees and staff with regard to New Store Openings & Transfer Training Hours. Help identify white space. Support in the Franchise owner remodel and or relocation process. Assist Franchise sales teams in identifying potential candidates and potential transfers. Assist in New store openings. Nurture relationships with existing franchisees and support their expansion plans. Help to determine the readiness of the location to open based on their assessment of the operation Assist with the opening of all new locations as outlined by the Company. Guide MFPs to timely complete an opening Evaluation, opening photographs, and opening hours log and submit to FWH.

BUILDING RELATIONSHIPS: Develop productive working relationships with franchisees, territory team members, HQ employees, and Territory Directors. Coach and counsel franchisee & MUO's to reach individual store and territory goals. Train franchisees, managers, and store employees with regard to Company goals and initiatives. Build Territory Relations and franchisee’s overall rating of performance for both the Franchisee Business Partner and territory by communicating with franchisees via voicemail, e-mail, territory meetings, individual franchise meetings and written communications. Assist Territory Director and FWH staff, as needed. Attends local FAF events and additional business meetings as needed.

BUILDING TEAM: Manages a team of MFPs by giving on going guidance and support, continuous feedback and one-on-one job training. Assist in reaching territory goals by guiding each MFP to effectively influence in their assigned area including but not limited to store operations, store profitability, sales building, and marketing. Completes related HR duties as assigned including employee development, performance evaluations, performance plans, corrective action and interviewing new hire candidates with Territory Operations Manager as needed. They will also onboard new hires as well as oversee their training in the field.

SELF-DEVELOPMENT: Applies designated training programs to develop new skills. Participates in all scheduled training classes, including on-line Sonexis training , be available to travel to training sessions, field meetings, conventions, and staff meetings as well as other company territories.

Skills & Abilities Required:

  • Bachelor's Degree preferred
  • Bilingual English/French
  • 5+ years of successful management experience in a regional role for a QSR
  • Successful experience covering 800+ restaurants in a region
  • Excellent written and oral communication
  • Ability to problem solve on a large scale with a regional area of restaurants
  • High level skillset with the ability to identify potential profit wins and losses through business reviews
  • Must be able to adapt to different situtations and personalities, while maintaining a degree of personal integrity and time management with a sense of urgency
  • Must have mastered the skills necessary to provide influencial direction on a large scale to franchisees to help reach their goals and align with brand standards
  • Lead generation, CRM and sale’s systems leadership


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