Director of Franchise Development

Blue Rock search has partnered with an established and growing franchise brand that combines physical fitness with personal development to identify their next Director of Franchise Development. As the Director, this individual will own and execute the franchise growth strategy, from lead generation to deal closure. They will be responsible for attracting high-quality franchisees, optimizing the recruitment process, and driving high-performance franchise sales execution. The brand is looking for a franchise sales leader who has successfully scaled franchise brands, ideally in youth-oriented, fitness, or service-based businesses. This person must know how to sell a high-value opportunity, manage a pipeline, and get deals done. This role requires both strategic vision and hands-on execution and will build the roadmap, refine our processes, and personally close top-tier franchisee candidates.

KEY RESPONSIBILITIES:

• Franchise Growth Strategy: Own the roadmap for recruiting and onboarding 90+ new franchisees over the next five years. Work closely with leadership, marketing, and operations to align franchise growth with the brand's long-term vision.
• Franchise Sales Execution: Own the full sales funnel, from lead generation and qualification to discovery days and deal closures. Develop scalable sales processes that improve conversion rates and reduce friction.
• Lead Generation & Pipeline Management: Work with the marketing team to optimize digital marketing, sales collateral, PR, and outreach efforts to attract the right high-quality franchise candidates. Build and manage a robust pipeline of qualified franchisee candidates. Track key KPIs (leads, conversion rates, deal velocity) and continuously refine the sales process.
• Franchise Development: Refine the recruitment, onboarding, and training process to ensure seamless launches for new franchisees. Optimize our discovery days, validation calls, and territory mapping.

QUALIFICATIONS:

• A Franchise Sales Pro – 5+ years of experience in franchise development with a track record of closing high-value franchise deals.
• Experienced in Service-Based Franchises – Background in youth sports, fitness, education, or community-driven businesses is a strong plus.
• A Data-Driven Closer – You understand franchisee psychology, handle objections, and convert leads into signed agreements.
• A Master at Relationship-Building – You guide candidates seamlessly through the process, from first conversation to signed contract.
• Strategic & Tactical – You think big picture but aren’t afraid to roll up your sleeves and execute.
• Growth-Focused & Results-Driven – You love hitting and exceeding franchise sales targets.

WHY JOIN? 

• A Leadership Role with Impact – Shape the future growth of a high-potential franchise brand.
• A Proven System Ready to Scale – Work with a proven turnkey franchise model designed for success.
• High-Earning Potential – Competitive base salary + aggressive commission + performance bonuses.
• Fast-Paced & High-Growth – Be part of an expanding national brand with ambitious growth goals.

Follow us on LinkedIn: https://www.linkedin.com/company/blue-rock-search/