Director of Strategic Recruitment, University of Evansville


University of Evansville
April 10, 2023
Evansville, IN


Job Summary

The Director of Strategic Recruitment is an integral member of the senior enrollment leadership team. The Director will be responsible for the development and implementation of a comprehensive recruitment strategy that drives enrollment growth. The Director will also provide sales leadership and training to the admission team and other departments, develop performance metrics for recruiters, improve performance monitoring within the department, and use data to drive enrollment initiatives.


  • Create a comprehensive recruitment strategy that drives enrollment growth
  • Work closely with the Senior Director of Admissions and the VP of Enrollment and Marketing to ensure recruiting goals are met
  • Develop sales training and share best practices for the admission team and other people engaged in recruitment
  • Identify and implement innovative and effective methods to improve student recruitment
  • Develop and monitor critical recruitment metrics to assure enrollment goals are met or exceeded.
  • Create a performance monitoring system and incentive structure within the constraints of higher education guidelines
  • Prepare and present regular status updates on admission funnel metrics
  • Review territory recruitment objectives and act appropriately to correct underperforming areas
  • Work collaboratively with faculty and staff to strengthen recruiting effectiveness
  • Keep abreast of current trends and regulations in higher education recruitment


  • Bachelor’s degree in Business, Sales, Marketing, Communications, or a related field
  • Master’s degree preferred
  • Professional background effectively growing enrollment in higher ed OR effective sales leadership in another industry with the ability to translate this experience into higher ed
  • Minimum 5 years of experience leading a sales or recruitment team with a track record of success
  • Good people leader who can build a culture of trust
  • Knowledge of effective sales/recruitment strategies that could be applicable to higher ed
  • Excellent communication, interpersonal, and organizational skills
  • Strong customer service orientation
  • Self-motivated and able to motivate others to achieve goals
  • Experience with CRM software, Excel, Word, and Powerpoint


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