Blue Rock Search

Field Marketing Manager


CFS Brands
May 31, 2024
Dallas, TX


About the Role

One of our key clients is looking for their next Field Marketing Manager. This individual reports to the Chief Marketing Officer and will spearhead field marketing initiatives for new restaurant openings, as well as develop and manage an array of regional advertising marketing plans. The Field Marketing Manager plays a key role in developing, executing and measuring the results of various marketing campaigns, and will work closely with restaurant owners, Regional COOP Boards, Franchise Business Coaches, Operations, Training and Marketing teams to develop and implement marketing programs that are designed to build brand awareness, drive traffic and build check within specific regions, markets or DMAs.

The Field Marketing Manager should be familiar with both traditional and digital marketing tactics and can recommend the appropriate media channels to achieve desired outcomes. Traveling to restaurants across several States and working directly with brand partners (franchisees) and their teams will be a vital part of fostering healthy relationships and achieving shared strategic goals.

Position Responsibilities

  • Build, maintain and strengthen the company’s brand position across local communities.
  • Manage the process for development, execution and evaluation of marketing plans for a variety of restaurants.
  • Develop and drive targeted interactions with local communities to increase awareness and traffic to their restaurants.
  • Collaborate with the marketing department and field operators to define a region-specific marketing plan that support sales goals.
  • Strategize, build and execute integrated field campaigns that involve email marketing, direct mail, digital and other channels as you see fit.
  • Support the marketing department’s initiatives with the planning, executing, and tracking of location-specific, field marketing programs including, but not limited to: fundraisers, sponsorships, community outreaches, multi-channel advertising, events, email, and social media.
  • Independently plan, implement and coordinate marketing and community events, coordinating with vendors, and ordering marketing collateral.
  • Create, proofread, and edit copy for various marketing channels, ensuring consistent voice.
  • Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports.
  • Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness.
  • Evaluate and conduct test pilot programs in priority markets in order to evaluate potential systemwide application.
  • Conduct market research and identify trends.



  • Bachelor’s degree in business administration, marketing, communications, or a related field, or 2-5 years of relevant experience in marketing; Trade area-based marketing experience within the franchised restaurant, retail or hospitality industry strongly preferred
  • Must have strong organizational and project management skills, as well as attention to detail
  • Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
  • Firm grasp on various marketing platforms, channels, and best practices, including social, digital, email and traditional marketing
  • Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
  • Must have strong analytical skills to analyze metrics and create reports
  • Must have a high level of creativity
  • Heavy Travel Required – 60-75%

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