Franchise Development Marketing Manager

Blue Rock Search has partnered with a growing franchise organization to identify its next Franchise Development Marketing Manager.

This person will serve as the dedicated internal owner of the Franchise Development marketing engine, responsible for attracting, engaging and nurturing prospective franchisees and generating qualified demand for the Franchise Development pipeline.

Working closely with Marketing and Franchise Development leadership, this person will own the day-to-day execution and performance of Franchise Development marketing across candidate acquisition, nurture, digital campaigns, broker channels, recruitment events, agency partners and funnel optimization.

This is a hands-on role for someone who understands how to market to prospective franchisees and enjoys taking ownership from initial lead generation through candidate nurture and progression.

Key Responsibilities:

• Own and execute Franchise Development marketing campaigns across paid, social, search, email, content and recruitment channels
• Drive prospective franchisee acquisition, lead generation, nurture and funnel performance
• Manage the candidate marketing journey from initial inquiry through workshops, Discovery Days and handoff to Franchise Development sales
• Develop candidate nurture campaigns, email journeys, franchise storytelling, testimonials and recruitment content
• Support both direct and broker-generated candidate channels
• Create and maintain collateral supporting Franchise Development sales and broker relationships
• Partner closely with the Franchise Development team to identify funnel leakage and improve lead quality and candidate progression
• Manage external agencies and specialist partners, including briefs, timelines, performance expectations and optimization
• Monitor CPL, lead quality, source performance, qualified leads, candidate engagement and funnel conversion
• Own campaign reporting, budget tracking and recommendations around channel mix, spend and performance
• Maintain landing pages, campaign assets, candidate communications and recruitment marketing platforms

What We’re Looking For:

• Progressive marketing experience with direct Franchise Development marketing exposure
• Experience marketing specifically to prospective franchisees, rather than solely consumers or existing franchisees
• Experience partnering closely with a Franchise Development sales team
• Experience supporting or working with franchise broker organizations
• Strong knowledge of franchise candidate acquisition, nurture and recruitment funnels
• Experience across paid media, search, social, email, content and lead-generation campaigns
• Hands-on agency management experience
• Strong understanding of CRM, marketing automation, attribution and campaign reporting
• Experience supporting Discovery Days, workshops or similar candidate recruitment events
• Ability to use CPL, lead quality, conversion and funnel data to make actionable marketing decisions
• Strong project management, communication and organizational skills

Candidates must be based in the Dallas area and able to work in-office three days per week.

This is an exciting opportunity for someone who loves the hands-on side of Franchise Development marketing and wants the opportunity to take real ownership of how prospective franchisees are attracted, nurtured and moved through the candidate journey.

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