Manager, Menu Strategy & Innovation

Blue Rock Search
August 18, 2022
Miami, FL


The Manager of Menu Strategy & Innovation will help develop and drive the strategy and execution of short and long-term menu initiatives. This position will support the Sr. Manager of Menu Strategy & Innovation and work cross-functionally to bring projects from the ideation phase to launch. This role is responsible for being the subject matter expert on developing, gaining alignment to and leading guest and insight-driven innovation that successfully meets evolving guest needs and drives business objectives and brand affinity.

Position responsibilities include but are not limited to:

  • Synthesize insights and data to deliver fresh, new thinking and recommendations on category development
  • Develop category analyses and insights that fuel innovative ideas
  • Set and execute short term strategy for the category and contribute to long term strategy
  • Collaborate with Culinary, Consumer Insights, Business Analytics, Supply Chain, Operations, and Suppliers to turn new products into reality
  • Create differentiated product concepts and positioning
  • Manage product market tests and sell-in to owner/operator partners
  • Contribute to work with agency partners and Marketing team to bring the products to life in communications
  • Build compelling Business Cases and assist with sell-in to leadership
  • Manage the coordination of product development and testing project timelines, including consumer taste tests, qualitative focus groups, and operations / market tests
  • Gather and analyze guest experience data, market research, market penetration, and results of marketing programs to provide recommendations on adjusting market strategy/tactics, to increase sales/transactions, to achieve marketing goals, and to maintain awareness of changing market and competitive conditions
  • Analyze the ongoing financial performance of the current menu and recommend opportunities to optimize and rationalize
  • Develop, gain alignment to, and lead a guest and insight-driven innovation pipeline to deliver strategic objectives

A successful candidate will have:

  • Bachelor’s Degree required
  • MBA / Master’s Degree preferred
  • 5 years minimum marketing, food marketing and/or innovation experience preferred
  • Experience working for a restaurant brand and/or CPG company would be a big plus

Skills and abilities required:

  • Passion for food and the Company’s Brand
  • Strong sense of ownership of vision and execution
  • Innovation mindset
  • Strong communication skills and interpersonal skills
  • Strong organizational skills and ability to prioritize and handle multiple projects at once
  • Ability to synthesize learnings and data, form logical conclusions, and create strategy decks
  • Demonstrated project management experience
  • Demonstrated ability to lead teams and build strong cross-functional relationships
  • Understanding of marketing/brand/product development and stage gate management principles


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