New Business Development Manager

Blue Rock Search
July 21, 2022
Cologne or Remote, Germany



This role is focused on recruiting new franchisees in the NNDACH region, as well as selling new franchises to existing franchisees. Specifically, this role will own the overall "sales funnel", including sales tools development (franchise sales websites, CRM, etc), online lead generation/advertising, direct (1 to 1) prospecting, engagement, conversion and the final approval process of qualifying each franchisee and issuing a new franchise agreement.

Position responsibilities include but are not limited to:

  • Generate franchisee demand via the development and management of new franchisee sales tools (franchise websites, targeted advertising, social media/PR, etc), leveraging internal and external stakeholders to develop high quality materials and ensure a correct franchisee targeting profile
  • Guide, support, and coach new franchise sales specialist on company sales process
  • Lead the prospecting for regional non-traditional franchisee candidates, engaging with global non-traditional account team, as well as BU teams
  • Support the BUs in prospecting for master franchisee candidates in their respective markets with lead generation and sales tool/material development
  • Manage the existing CRM program including development websites and support the launch of the new global CRM platform (2023)


  • 5+ years of sales experience. Restaurant/franchising experience is preferred
  • 3+ years of e-commerce / online lead generation
  • Significant experience developing online sales tools (websites, social media platforms, E-PR, etc). and customer management (CRM) platforms
  • High EQ, capable of building relationships externally and internally, as well as coaching and leading internal teams
  • Excellent communication skills (written and verbal)
  • Bachelor's Degree
  • Bilingual: Fluent German & English
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