Sr Manager, Marketing Strategy & Planning


March 27, 2023
Miami, FL


The Sr. Manager, Marketing Strategy & Planning is responsible for driving the planning and implementation of short and long-term Better Food strategies, building a fully vetted innovation pipeline that successfully meets evolving guest needs and drives Subway business and brand affinity targets.

In addition, this position will partner with Culinary, Insights, Operations and all Cross Functional partners to validate and test consumer and product driven opportunities that deliver against sales growth through a strong National Calendar.

Essential Functions:

  • Partners with Marketing and Cross-functional leaders to develop, gain alignment to and execute an insight-driven innovation pipeline that delivers on strategic objectives – (20%)
  • Develops Better Food test plans, processes, and programs, and leads project management and presentations through the Stage Gate Process – (30%)
  • Inspire, motivate, and lead cross-functional teams from ideation to launch, including Culinary, Operations, Analytics, Consumer Insights, Creative Services, Media, Training, PR, and Supply Chain – (30%)
  • Managing projects according to Test Budgets including budget planning and invoicing processes – (5%)
  • In collaboration with Strategy and Execution team, support development of the annual strategic marketing calendar and communication needs with focus on consumer and business impacts – (15%)

Skills and abilities required:

  • Passionate about the Brand and Customer Centric, keeps the customer in mind in all they say and do
  • Analytical thinker with the ability to spot trends in data and information that will guide appropriate and sound business decisions; Ability to effectively assess and diagnose a problem, get to the bottom of issues quickly and is creative in the face of challenges
  • Planning and Organization – has a strong ability to operate on a calendar and timelines that are aligned with the needs of the business
  • Strong tenacity, creativity, and partnering skills to overcome persistent challenges with the team
  • Adaptability and can react to the short-term demands of a very fast paced business while not losing sight of the bigger picture
  • Strong sense of ownership and accountability, innate curiosity, and growth mindset
  • Strong communication and business presentation skills
  • Travel 10-20%

A successful candidate will have:

  • Bachelor’s Degree in Marketing, Business Management, Mass Communications
  • Min 7 years in restaurant industry/consumer research/marketing/advertising or related fields
  • 7+ years in marketing/advertising with an emphasis on the food service industry and experience with product development, product branding, and project management.
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