customer experience

Customer Experience and Branding

Brand experience and customer experience are closely related but distinct concepts.  In fact, understanding the distinction between them is key to creating a successful and sustainable marketing strategy. Here’s how to ensure you’re giving customers what they are looking for in 2022.   Brand Experience vs. Customer Experience Brand experience is the overarching experience or …

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Why CX Leaders Should Care About Blockchain

Blockchain – along with related concepts such as cryptocurrency and NFTs – seems to be everywhere these days. The basic idea behind blockchain is the creation of a shared digital “ledger” of transactions in which the blockchain network collectively verifies the asset’s value. Each “block” contains the transaction data, as well as a timestamp and …

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All Things Considered CX Podcast Features Blue Rock Search’s Christopher Rios

Chris Rios Podcast Speaker Christopher Rios, Founder and CX Practice Leader at Blue Rock Search, was recently featured on an episode of the podcast All Things Considered CX with Bob Azman. Chris discussed a variety of HR and CX issues, from the Great Resignation to CX trends and the challenges in finding a great CXO. …

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